If your business does not yet have an online website, this form of advertising can help your brand reach customers quickly and overall help your store gain traffic. Get noticed: Sending direct mail may be the only feasible way to reach an audience.People, specifically during the pandemic, want a sincere message from businesses, meaning physical mail will help create a bond for consumers in the “new norm” of marketing and customers’ needs. As some recipients may be confusing discounts sent through email as spam, sending a physical form of a discount will help gain trust and familiarity with your consumers. Trustworthy: Unlike email marketing, direct mail allows your business to build trust with its consumers.It may also be possible for your brand to physically place mail in people’s mailboxes, which can be greatly targeted at a specific community for local businesses. Target audience: When your company is utilizing direct-mail advertising, you are able to reach a targeted audience that has an existing interest in your company, or in a localized region.Reports have even shown that 59% of mail recipients find excitement in retail mail about new products and campaigns. Personal: Consumers are able to perceive direct mail as a personalized message to them from a brand they like.Also, the return on investment from direct mail advertising is 29% after the first delivery, unlike digital ads that need to send out numerous rounds of email campaigns to gather information and see any ROI rates. Cost-effective: Using direct mail advertising is a very effective way for your company to save money in comparison to digital advertising methods.What are the advantages of direct-mail advertising?įor small local businesses or companies with a specific target audience, the advantages of direct-mail advertising is mentioned below: Is your company a start-up with little to no online presence and trying to gain attraction? Have you just opened up a store in your local community and want to spread the word? Is your target audience more likely to be interested in paper-form advertising? Does your target audience even use the internet or can only be reached through the mail? These are all the questions your company should be considering when developing a direct-mail marketing plan.
Whether your brand decides if direct-mail advertising is worth implementing into a marketing plan or not, will depend on what your company is looking to get out of it.
SMB CRM Adoption Acceleration Checklist Pros and cons of direct mail marketing This marketing strategy is becoming an important factor in the “new normal” that the pandemic has created and your own business should consider adapting this to your own advertising plan. Consumers have also been appreciative of this approach, as customers feel valued by the businesses they buy from. What seemed to be a trend of the past, direct-mail marketing has recently gained popularity again with companies among the effects of the coronavirus. Send broadcasts, automations and 1:1 emails Collect data with landing pages and forms
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